--- title: Маркетинг lang: en canonical: https://polimex.co/odoo-erp/modules/marketing type: page generator: website_llm_pro/19.0.1.7.2 modified: '2026-08-03T18:35:08.895893' alternates: en: https://polimex.co/en/odoo-erp/modules/marketing.md --- # Маркетинг ![Odoo Marketing](/mass_mailing/static/description/icon.png) # Campaigns that start themselves and measure the results. Most companies do blind marketing: a newsletter is sent, money is spent on advertising, but whether it brought in a customer - no one knows. In Odoo, marketing is connected to CRM and sales: **you see which campaign led to which inquiry and how much revenue it generated.** Email, SMS, and social networks - from one dashboard, with automations that work even while you sleep. [Free consultation](#contact-form)[See the modules](/en/odoo-erp/modules.md) Official Odoo partner·Marketing connected to CRM·GDPR by the rules [![](/web/image/website.polimex_shot_marketing)](/web/content/website.polimex_hero_marketing_video) The pains today ## Three problems that disappear 01 ##### You don't know what works Money goes to advertising, newsletters, and exhibitions - without an answer as to what brings back customers. **Here, every inquiry carries its source to the actual sale.** 02 ##### The contact lists are in 3 files Excel from the merchant, list from the website, business cards from the exhibition. **In Odoo, contacts are one database - the same one that sales work with.** 03 ##### Marketing is done "when there is time" Campaigns require hands. **Automations take over the repetitive tasks:** follow-up emails, reminders, greetings - without manual intervention. Step by step ## The marketing cycle Planning Execution Measuring Optimization (again) The difference from "email programs": measuring reaches the sale, not the opening of the email. Real screen ## Here’s how it looks in Odoo ![Email campaigns in Odoo](/web/image/website.polimex_gal_marketing_1) Mailings to contacts - preparation and sending of campaigns. ![Events in Odoo](/web/image/website.polimex_gal_marketing_2) Organizing events and registrations. In Odoo ## What does Odoo include by default? ![Email marketing](/web/image/website.polimex_appicon_mass_mailing) ###### Email marketing Visual editor, segmentation, A/B testing, statistics - opens, clicks, unsubscribes. [See in Odoo](https://www.odoo.com/app/email-marketing) ![Marketing automation](/web/image/website.polimex_appicon_marketing_automation) ###### Marketing automation Flows of the type "registration → welcome email → after 3 days offer → on click - lead for the merchant". [See in Odoo](https://www.odoo.com/r/VFYF) ![SMS campaigns](/web/image/website.polimex_appicon_mass_mailing_sms) ###### SMS campaigns Short messages for promotions and reminders - for an audience that does not read emails. [See in Odoo](https://www.odoo.com/r/XO4W) ![Social networks](/web/image/website.polimex_appicon_social) ###### Social networks Planning and publishing across multiple networks from one dashboard, with engagement tracking. [See in Odoo](https://www.odoo.com/r/r4t) ![Events and surveys](/web/image/website.polimex_appicon_event) ###### Events and surveys Seminars and events with registration and reminders; feedback surveys after purchase. [See in Odoo](https://www.odoo.com/r/7IL) The links "See in Odoo" lead to the official Odoo website. Developed by Polimex ## What Polimex adds ###### Messenger channels Viber, WhatsApp, and Telegram communication linked to contacts in CRM - the channels that Bulgarian customers actually use. Included in Polimex hosting. For whom ## Where does it have the fastest effect? [###### Online merchants Abandoned carts, repeat purchases, segment promotions. See the industry](/en/odoo-erp/modules/website-ecommerce.md) [###### B2B services Long sales cycles: automations maintain contact while the customer matures. See the industry](/en/industries/professional-services.md) [###### Event and training business Registrations, reminders, and follow-up offers in one flow. See the industry](/en/industries/education.md) ## Frequently asked questions Can it replace our external email platform? In most cases yes - with the bonus that the lists are the live CRM database, and the result is measured in sales. If you prefer the external platform, it can be integrated. How is the return on campaign measured? The inquiries from the campaign are marked with a source and tracked to a deal. The report shows: campaign X - Y inquiries - Z won - this much revenue. Is there A/B testing? Yes - two versions of the email, the system sends the more successful one to the remaining audience. Will we spam people? On the contrary - segmentation sends fewer but more accurate messages. And the consents and unsubscribes are managed automatically, according to the rules. Do we need a marketing department to use it? No - the automations are set up once (we help), then they work on their own. One part-time person maintains quite a lot. ## How much does a customer cost you? If you don't know - start here. In the consultation, we show how a campaign, inquiry, and sale are connected - with your example. Call us [+359 2 920 8666](tel:+35929208666) Monday - Friday, 08:30 - 17:30 - Official Odoo partner - Marketing related to CRM - GDPR by the rules ### Request a free consultation We will get back to you with a response within one business day. No obligation. Subject Sales Team Name \* Company \* Phone \* Email \* Number of employees- select -1 - 1010 - 5050 - 250over 250 Current software you are using Briefly, what do you need [Free consultation](#) #### Thank you! We have received your request. We will contact you within one business day.