--- title: Маркетинг lang: en canonical: https://polimex.co/odoo-erp/modules/marketing type: page generator: website_llm_pro/19.0.1.8.5 modified: '2026-10-01T09:04:24.027885' alternates: en: https://polimex.co/en/odoo-erp/modules/marketing.md --- # Маркетинг ![Odoo Marketing](/mass_mailing/static/description/icon.png) # Odoo Marketing: campaigns that launch themselves and measure the result. In Odoo, marketing is connected to CRM and sales: **you see which campaign brought in which inquiry and how much revenue it generated.** Email, SMS and social media - from one dashboard. [Free Consultation](#contact-form)[Explore the modules](/en/odoo-erp/modules.md) Official Odoo Partner·Marketing connected to CRM·GDPR-compliant [![](/web/image/website.polimex_shot_marketing)](/web/content/website.polimex_hero_marketing_video) Today's Pain Points ## Three Problems That Disappear 01 ##### You don't know what works Money goes into advertising, newsletters and trade shows - with no answer as to which brings customers back. **Here, every inquiry carries its source all the way to the sale.** 02 ##### Contact lists are in 3 files The salesperson's Excel, the list from the website, business cards from a trade show. **In Odoo, contacts are one database - the same one that sales works with.** 03 ##### Marketing is done "when there's time left" Campaigns require hands. **Automations take over the repetitive work:** follow-up emails, reminders, greetings - without manual intervention. Step by Step ## The Marketing Cycle Planning Execution Measurement Optimization (again) The difference from an "email program": measurement reaches the sale, not just the opening of the email. A Real Screen ## Here's What It Looks Like in Odoo ![Email Campaigns in Odoo](/web/image/website.polimex_gal_marketing_1) Mailings to contacts - preparing and sending campaigns. ![Events in Odoo](/web/image/website.polimex_gal_marketing_2) Organizing events and registrations. In Odoo ## What Does Odoo Include Out of the Box? ![Email Marketing](/web/image/website.polimex_appicon_mass_mailing) ###### Email Marketing Visual editor, segmentation, A/B tests, statistics - opens, clicks, unsubscribes. [See in Odoo](https://www.odoo.com/app/email-marketing) ![Marketing Automation](/web/image/website.polimex_appicon_marketing_automation) ###### Marketing AutomationEnterprise Flows like "registration → welcome email → after 3 days a quote → on click - a lead (new inquiry) for the salesperson". [See in Odoo](https://www.odoo.com/r/VFYF) ![SMS Campaigns](/web/image/website.polimex_appicon_mass_mailing_sms) ###### SMS Campaigns Short messages for promotions and reminders - for an audience that doesn't read emails. [See in Odoo](https://www.odoo.com/r/XO4W) ![Social Media](/web/image/website.polimex_appicon_social) ###### Social MediaEnterprise Planning and publishing across several networks from one dashboard, with engagement tracking. [See in Odoo](https://www.odoo.com/r/r4t) ![Events and Surveys](/web/image/website.polimex_appicon_event) ###### Events and Surveys Seminars and events with registration and reminders; feedback surveys after a purchase. [See in Odoo](https://www.odoo.com/r/7IL) The "See in Odoo" links lead to the official Odoo website. Applications labeled "Enterprise" are in the paid version of Odoo - [see the difference](/en/odoo-erp/community-vs-enterprise.md). Developed by Polimex ## What Polimex Adds ###### Messenger Channels Telegram and Viber (our modules) and WhatsApp (in Odoo Enterprise), linked to contacts in CRM - the channels that Bulgarian customers actually use. Included in Polimex hosting. Who It's For ## Where Does It Have the Fastest Effect? [###### Online retailers Abandoned carts, repeat purchases, promotions by segment. Explore the industry](/en/odoo-erp/modules/website-ecommerce.md) [###### B2B services Long sales cycles: automations keep in touch until the customer is ready. Explore the industry](/en/industries/professional-services.md) [###### Events and training business Registrations, reminders and follow-up quotes in one flow. Explore the industry](/en/industries/education.md) ## Frequently Asked Questions Can it replace our external email platform? In most cases yes - with the bonus that the lists are the live CRM database and the result is measured in sales. If you prefer to keep the external platform, it can be integrated. How is the return on a campaign measured? Inquiries from the campaign are tagged with a source and tracked through to a deal. The report shows: campaign X - Y inquiries - Z won - this much revenue. Is there A/B testing? Yes - two versions of an email, and the system sends the more successful one to the rest of the audience. Will we spam people? Quite the opposite - segmentation sends fewer but more targeted messages. And consents and unsubscribes are managed automatically, according to the rules. Do we need a marketing department to use it? No - automations are configured once (we help), then they run on their own. One person at partial focus can maintain quite a lot. ## How much does one customer cost you? If you don't know - start here. At the consultation, we show how campaign, inquiry and sale connect - with your own example. Call Us [+359 2 920 8666](tel:+35929208666) Monday - Friday, 08:30 - 17:30 - Official Odoo Partner - Marketing connected to CRM - GDPR-compliant ### Request a Free Consultation We will get back to you within one business day. No obligation. Subject Sales Team Name \* Phone \* Email Company or Organization Number of Employees- select -1 - 1010 - 5050 - 250over 250 Current software you use Briefly, what do you need [Free Consultation](#) #### Thank you! We have received your request. We will contact you within one business day.